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Mario Coelho
Mario is an account manager based in STBY’s London office. He is mostly involved in managing client accounts and the operational management of research design projects run out of the UK. Mario is also...
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Sara Hardy Graversen
Sara holds a BA in Interaction design from Kolding School of Design in Denmark. Having developed through her studies a keen interest in the user research aspect of a design process, she decided to...
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Working with Reach to bring cross-cultural research to Cisco
STBY’s latest project involved working with partners from the Reach Network to compile a report detailing the benefits a cross-cultural research programme could bring to Cisco. Though aware of...
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Drippy T’s…..
In their keynote talk in Berlin Geke van Dijk and Marianne Guldbrandsen introduced the concept of the ‘Drippy T’ as a more accurate metaphor for the T-shaped professional than the strait cut T’s we...
View ArticlePresentation at Service Innovation conference
On 2 November Geke van Dijk will be co-presenting with Walter Bakker from DUO at the annual Service Innovation conference in Almere (The Netherlands). Based on two case studies for DUO/IB-Groep, they...
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Service Design Talks Amsterdam
The next Service Design Talks meeting in Amsterdam will be on 30 November. The book we will discuss on that occassion is ‘The Business Playground’ by Dave Stewart en Mark Simmons. A very engaging book,...
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STBY Amsterdam has moved offices!
After a great period in the Duintjer CS Building on the Vijzelstraat, STBY has moved on the another creative hub. We are now based in the beautiful and vibrant Spaces Building on Herengracht 124. We...
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New Service Design Book – With a Pre-Order Discount
STBY recently contributed a chapter to a brand new book on service design: This is Service Design Thinking. In the spirit of service design, the book is a truly collaborative effort – 23 international...
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Human Hotspot
When I excited Liverpool Street Station on Friday morning, I bumped into these people/this technology: Human Hotspots! This must be a campaign for mifi or mobile wifi, a little device that creates a...
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Visiting Stanford’s d.school
I was recently in Silicon Valley for a project with our Reach partner Portigal Consulting for a new client, and visited the d.school at Stanford. We collaborate with the d.school in a design thinking...
View ArticleDesign Research for Service Innovation
Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...
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Quantitative Validations
Qualitative and quantitative work seldom exist in complete isolation to each other. Though as an agency we specialise in the former, our work is often used to help inform and target larger scale...
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Exploring new service ventures
STBY recently worked on a series of projects focused upon a range of new services ventures currently in development for the consumer market. These were all new concepts being developed by a major...
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Service Design Thinking: Helping create the first comprehensive overview of...
“This is Service Design Thinking”, a book STBY recently collaborated on with Marc Stickdorn and Jakob Schneider, has now been released. The book is intended to be the first comprehensive overview of...
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User Experience Summit in Hong Kong
It’s an exciting time for one of our Reach partners, Apogee, who are shortly going to be hosting the first ever User Experience conference in Hong Kong. This is a great opportunity for anyone wanting...
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Research Synthesis and Consolidation
An increasing number of our clients already possess a wealth of disparate research data on the issues they ask us to examine. On a number of recent projects, our work has centred on uncovering,...
View ArticleNo inter-disciplinary without disciplines
Based on their keynote presentation at the service design conference in Berlin in November 2010, Geke van Dijk and Marianne Guldbrandsen wrote a paper for the latest edition of Touchpoint, the magazine...
View ArticleDesign ethnography: Taking inspiration from everyday life
For the book This is Service Design Thinking, recently published by BIS Publishers, Geke van Dijk contributed a chapter on design ethnography, in addition to the toolbox STBY edited for the book....
View ArticleService Design Talks Amsterdam
Following on the lively discussions last week on ‘Practices and Principles of Service Design’, where author Qin Han joined in via skype, we are happy to announce the date for the next Service Design...
View ArticleService Design Thinks Utrecht
Don’t forget that on Wednesday 2 February the first Service Design Thinks session of 2011 will take place in Utrecht. Everyone is welcome. The location is Louis Hartlooper Complex. The time is 7pm...
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